Free Business Tool Hourly Rate Planner

Freelance Hourly Rate Calculator

Estimate what to charge clients per hour based on your annual target income, business expenses, billable hours, and vacation targets.

Estimates minimum sustainable rates
Accounts for non-billable overhead
100% Free & anonymous
Example Calculation

Turn income goals into a realistic rate.

Don't underprice your services. Factoring in vacations, buffers, and monthly overhead is key to staying profitable.

Target Income $85,000.00
Annual Expenses $14,400.00
Suggested Hourly Rate $78.25/hr
Free Calculator

Estimate a sustainable hourly rate.

Enter your income goals and business assumptions below. Lunio calculates a suggested rate and a minimum rate to keep you profitable.

How much you want to earn annually before income tax.

Software subscriptions, tool costs, insurance, bookkeeping fees, etc.

Plan for admin time, sales calls, and learning blocks that you can't bill directly.

Cushion for taxes, business development, slow months, and emergencies.

Enter your assumptions to calculate.

Calculation Results

Outputs update instantly based on inputs.

Suggested hourly rate $0.00/hr
Minimum sustainable rate $0.00/hr
Annual revenue target $0.00
Monthly revenue target $0.00
Annual billable hours 0
Note: Adjust inputs to model different workload and income scenarios.
🛡
Freelance Planning Standard This calculator employs professional service pricing models that distinguish billable hours from overhead time. Once you determine your rate, try our free Invoice Generator to bill clients.
Pricing Strategy

How to figure out what to charge as a freelancer

A sustainable freelance rate must account for your desired take-home salary, business overhead costs, and the reality that not every working hour is billable.

Many independent professionals set their hourly rate by dividing their target salary by 2,000 hours (the standard 40-hour work week). However, this fails to account for vacation time, sick leave, tax set-asides, and non-billable business administration tasks.

Rate Pitfalls

Why billable hours matter

Remember to plan for non-billable overhead time to keep your freelance business sustainable:

  • Plan for admin and invoicing time
  • Account for gaps between client sprints
  • Protect vacation weeks and sick days
Avoid Pitfalls

Common freelance pricing mistakes

💸

Ignoring business expenses

Your hourly rate must absorb all software subscriptions, professional services, hardware costs, and office leases.

🕒

Overestimating billability

Most freelancers bill 20–30 hours per week. The remaining 10–20 hours are spent on marketing, sales, and administration.

🛡

Skipping a business buffer

Adding a buffer (usually 15-20%) protects your income during dry seasons, client payment delays, and unexpected tax adjustments.

FAQ

Frequently Asked Questions

How do I calculate my freelance hourly rate?

Add your desired annual income target and total annual business overhead, apply a safety buffer, and divide the sum by your annual billable hours.

How many billable hours should I assume?

It depends on your freelance style. Most freelancers calculate their targets using a conservative estimate of 20 to 30 billable hours per week.

Can I use this calculator in Canada?

Yes. This rate calculator has been specifically designed to assist Canadian independent professionals, contractors, and freelancers.

Try Lunio Invoicing

Ready to bill clients at your new rate?

Create and send professional invoices, track payment progress, and stay GST/HST ready without standard accounting bloat.